William Hill Review

Bookmaker founded in 1934, one of the most recognized and most respected brand name in the betting industry. You can place your bets online, by phone and visiting their shops all over the UK. They are online since 1998 and employ 16,000 people in nine countries. Currently serving over 3.000.000 active online customer account holders. They have licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.

They have over seventy years of bookmaking experience, serving hundreds of thousands of clients through the UK’s largest retail betting estate, a market leading telephone betting service and an exciting array of online betting and gaming opportunities. In short, they are universally recognized as one of the world’s leading gaming organizations.

Betting coverage, odds, live streaming and radio

They maybe do not offer always the best margins over the net, but their odds are well acceptable when referring to the major leagues. The profit margin in soccer is around 5.6%, while they are excellent in basketball with a profit margin of only 3.5%. With their wide range of interesting special bets in football or tennis, they became one of the most recherche bookmaker. They make mistakes in rare cases when offering odds, but they do not change their odds frequently, so this is remarkable when we talk about odds quality. They are offering three odds formats, decimal, fractional and American.

They are offering live streaming for many sports events (WHTV). WHTV service allows you to watch top quality sport as it happens alongside their Live In-Play markets. Hundreds of events are covered across football, tennis, snooker and other sports. Especially useful is the horse racing live streaming as you won’t find it in too many places on the internet.

They also offer a radio service where you can listen on air live commentary, punditry and previews on daily UK and Irish Horse racing plus selected greyhounds. There are three stations to choose, Horse racing, shops and in-Play radio. In-Play radio is on air weekdays from 2pm-10pm.

Betting Options

As a bookmaker with a rich tradition they offer you all the traditional forms of betting, with a great range of exotics on offer for major sporting contests, especially for upcoming major football fixtures as well as basketball and a host of other sports. They also offer live in-play betting, where you can not only find the traditional head to head options, but also exotics on selected events. You can also try out the nifty William Hill mobile betting app for both Android and iOS mobile phones, betting on-the-go is so much easier if you’re down the pub with mates following a game, or just busy and can’t get to a computer!

Customer Service

Trying to find a contact telephone number or email address is not the most straightforward procedure. William Hill try to steer you in the direction of the FAQ’s and, while they are generally helpful, many customers will not appreciate having to hunt around for information. Indeed, by clicking on the ‘Contact Us’ tab, you are taken through to an online form although there are live chat, email and telephone options that are available (the freephone UK number is 0800 085 6296). The staff have good knowledge and your query should be resolved within minutes.

Free Bets & Promotions

New customers can qualify for 2 free matched £10 bets when they register (or currency equivalent). Terms and conditions apply, please see details directly at William Hill. Simply make a deposit, place your first bet and they will match the stake up 2 x £10 free bets once your first bet has been settled. There are also several other promotions on offer.

There are also regular competitions where free bets can be won, while the Best Odds Guaranteed on UK and Irish racing is very popular with customers. There are also some generous offers available when it comes to the William Hill casino and poker room.

Cash Out Your Bet

Have you ever been in the situation where you’re waiting on one more result to go your way, the game’s got to a point where you’re no longer fancying your odds are going to return big for you? Although potentially winning big on an acca bet you’d be smarter to quit while you’re ahead. Luckily here you can do that, and we must say it’s a much welcomed feature that will certainly please many online punters. You can find the feature called ‘Cash In My Bet’, which gives you the opportunity to get out of a bet on the following sports: football, cricket, darts, basketball, boxing and tennis on single, multiple and in-play wagers.

Our Verdict

This sportsbook provides you with possibly the best range of tools and features in the online betting industry. Radio and video coverage of racing events, as well as selected William Hill football game TV stream coverage. There are detailed statistics and form guides available, as well as mobile access and William Hill betting calculators. You can also add markets to your account’s favourites and receive tips and listen to podcasts. One has to imagine what else you’ll spend your time on once your signed up here!

>> Click Here to Sign Up with William Hill and claim your Free Bet